Over the last 3 years I’ve produced over 60 events ranging from 2 hr long networking events to 48 hour long hackathons. All events have been extremely high return while maintaining a low investment ! We have customers who have held events that have led to new clients, increased sales, job opportunities, business partnerships, and long term network building.
With primarily bootstrapping these events I have spent hours researching, testing and, learning what is necessary to produce a high quality event on a small budget. In this course I want to teach you how to do the same.
I've already done all the hard work to clean up and package this knowledge. All you have to do just have to take the model of how I planned, marketed, and executed these events, add your own creative spin, then release your event and watch the sign ups pour in!
The course will be broken down into three sections:Before, During, and After the event.
I will be going step by step breaking all the way down what is needed to produce your event.
I have included supplemental content such as checklists, worksheets, email templates and more that will support you through planning your event
Why should you or your company host events?
Having events allows you to:
- Generate Leads.
- Build brand recognition.
- Make face-to-face connections.
- Engage your community.
- Build trust.
- Establish thought leadership.
If you plan an event correctly and use my tools like my "Event Planning Sheet" then you can achieve most if not ALL of the above.
What kind of events will you learn to produce from this course?
This course will teach you how to produce business events such as :
- Networking events
- Online Webinars + Summits
Case Study # 1 : Workshop
This event was produced for a a web and mobile app development company.
4 Workshops each 2 hours long over a span of 12 months
- Gain warm leads to offer services
- Educate and engage individuals with ideas for apps who were unclear on which path to take
- Build brand recognition for their company
At the end of the series, the company secured 2 new clients and made an ROI of over 7,500%.
Case Study # 2 : Hackathon
This event was produced for a tech-centered non-profit organization
24 - 48 Hour long marathon style events where attendees would either spend the night or return each day to work on a team to create a tech based solution to the event's prompt. Breakfast, lunch and dinner were served each day. Mentors visited the teams to help with their ideas. Workshops were held to teach tech and non tech skills that would assist with solving the events prompt.
- Engage with their community
- Have individuals build websites and apps using their tech products
- Expose their organizations to potential followers
Annual hackathon for 3 consecutive years that resulted in mobilizing over 500 individuals who became new email subscribers, over 30 tech projects built, various press features, and over 15 partnerships with for profit tech companies.
Case Study # 3: Summit ( Online and In-person)
I produced this event under my personal brand “GSD with Georgie”
Year 1 and 2 were held in person at tech company's in NYC offering a full day of talks, workshops, networking, and a business showcase expo. Year 3 was held online using a webinar hosting platform then converted into an online course with supplemental content such as notes and worksheets.
- Generate Leads while also building brand recognition.
- Make face-to-face connections with my community
- Establish thought leadership from myself and others in my network so that we can exchange knowledge, connections, and resources.
An annual gathering for entrepreneurs and aspiring entrepreneurs to connect and learn. To date 60+ speakers, 300+ unique attendees, and over $20k in sales generated through new leads developed.
The first year accumulated 150 attendees and the entire event was produced with a $1,500 budget
The third year was held fully online and had participants and speakers from 3 different continents. The ROI was over 250%.
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Check out some of my past client Testimonials
"Georgie has allowed me to get my company in front of a targed audience that was truly interested in my company's services. Our marketing efforts with Georgie have already paid off from business that was generated. The ROI is there and the community is always adding value, which truly sets it apart from today's over-abundance of lackluster communities and events, especially in NYC."
- Gary R., BKLYN
"A formidable force with boundless energy and passion. If you had the pleasure of working with Georgie-Ann you would agree that she is the ultimate team player and the person you want in your corner."
- Faith J., CUNY Startups
"Georgie-Ann Getton is an inspiring work of energy. Out of nothing, she created a vibrant community that really gave life to the dreams my books and articles have been about. I have personally seen her help thousands of people. It's not easy to grow a community. It's not easy to sustain a community. She has, and is continuing to do, both. I'm always grateful to Georgie-Ann. "
- James A., Entrepreneur, Investor, Author
"I have had the pleasure of working with Georgie for the promotion of my book, "Unintentionally Celibate" I was continually impressed by Georgie's innovative ideas and her thorough execution."
- Olive B.P. ,Author of Unintentionally Celibate
"Georgie Ann's entrepreneurial drive is both contagious and inspiring. I absolutely love meeting people like Georgie who have chosen to beat adversity, work hard and kick ass in life. She is genuinely passionate about what she does and this is demonstrated in her razor focus when it comes to getting down to business. She possesses amazing insights that have helped me in achieving creative clarity. This resulted in me being able to serve my clients more efficiently, and ultimately, more money in my pocket. Her son has played an integral role in her determination, her 'go-getter' attitude and fearlessness, all of which make her wonderful and refreshing to work with.""
- Alex C., Digital Entrepreneur & Business Strategist
My name is Georgie-Ann Getton-Mckoy, but call me Georgie. I am an Execution Strategist. That means that I analyze your current resources and circumstances in order to help you build a realistic and attainable plan to execute on your business ideas. I am also a mom, wife, serial entrepreneur, community builder, speaker, author, and a Diversity in Tech Enthusiast.
I love learning as well as teaching new and creative ways to find solutions to problems. I help my clients to become more productive, execute on their ideas and go from being "dreamers" to being "doers".